Leadership · IoT · Smart Cities · AI

30+ years turning complex problems into technology that works.

I’m a technology entrepreneur and the CTO of BairesDev. I’ve built and led companies in IoT, smart cities, software and artificial intelligence. Here I share what I’ve learned along the way.

Portrait of Diego De Marco

What I work on

Engineering leadership

I help engineering teams design and build robust, scalable, high-performance platforms, both internal ones and for clients around the world.

IoT and smart cities

Complex systems that integrate hardware and software, with the architectural precision and scalability the long term demands.

Mission-critical systems

Large-scale integration where efficiency, resilience and scalability are not optional, in the technology or in the teams.

Artificial intelligence

How to apply it to real systems, and what it means, philosophical questions included.

Companies and projects

BairesDev: “We’re here.” over an orange background with a city skyline

Company

BairesDev

CTO

Cloud Studio IoT website with its real-time telemetry dashboard

Company

Cloud Studio IoT

Co-founder · board member

Global Smart IoT website: “Discover a new way to manage your environment”

Company

Global Smart IoT

Partner · board member

Electronic toll gantry over a highway, with a truck speeding past

Company

DPS Automation

Co-founder · now Kapsch TrafficCom Argentina

Assembled Cog1 board with green terminal blocks, relays and the Orange Pi connector

Open source

Cog1

Open industrial IoT gateway: hardware and software

Solidmation home automation devices

Company

Solidmation

Co-founder

Latest articles

  • Rethinking R&D in the Age of AI

    Business teams are vibe-coding their own tools and bypassing R&D. Here’s why that’s happening, what can go wrong, and how R&D could turn it into an advantage.

    Rethinking R&D in the Age of AI

Work with me

Boards, talks and mentoring

I sit on the boards of several technology companies and take on a limited number of collaborations each year. Get in touch to find out more.

Boards and advisory

For IoT, software and AI companies in their growth stage.

Talks

Systems architecture, IoT, engineering leadership and AI.

Mentoring

For CTOs, engineering leaders and technical founders.

Contact

Tell me briefly what you have in mind.